SDValue.com - Growth Analytics and Marketing Science

Revenue growth, member acquisition and retention across channels, segments and products

Expand the use of analytics to diagnose, benchmark and support your growth and marketing strategy. Leverage the key touchpoints in your member journey to offer the valuable experience that increases your members loyalty.

What

Adhoc analyses of the demographics, needs, customer value, profitability and experience, and of acquisition channels and digital touchpoints:

Advanced segmentation
Revenue management
Customer feedback
Channel and Campaign mix

For whom

Leaders in the analytics, marketing and strategy functions involved in growth initiatives of the retail banking division, including Digital, Hybrid and Traditional institutions.

VP, President, Manager, Director, CIO, CMO, CDO, and Chief Analytics Officer.

Scope

The intervention can take one or more of the following forms:

Research and evaluation,
Custom dashboard development
and/or Deep-dives

and can be extended, when requested by the client, to:

Developing and automating the analytical process within the bank's information system.

Why

To provide insights into how the different channels, interactions and products meet member demands and how it all plays in the member journey and experience, thus enabling more control over growth metrics; i.e. Member Lifetime Value and Member Acquisition Cost.

Use Cases:

> Member experience use case

A consumer finance company loosing potential new members to a market challenger in four critical territories, leading to a decrease in new member enrollment and potential servicing fees to collect. Also, the loss of long-term revenue opportunity was a concern to the client.

> Member segmentation

Customer segments by profitability for the bank based on historical and predicted CLV, using Survival analysis, Historical value, Remaining member value and the Member propensity to enroll in other banking products.

> Product management

Identifying and designing the next best offer per member segment; understanding and capturing the right time at which consumers need financing or investment products.